CIRCLE Digital Marketing is a West Cork based digital marketing agency specialising in digital marketing for SME's in the West Cork, South Kerry, and beyond! We help businesses to establish, develop, plan, execute and measure their online presence, to help create a strong digital strategy and in-turn grow their brands awareness, increase visibility and engagement.
The areas of digital marketing we specialise in are
- Social Media Marketing
- Search Marketing & Advertising
- Digital Strategies
- Web Design
- Graphic Design
What IS digital marketing?
Let's not get too bog down in the details of what digital marketing is!
Put simply, digital marketing is the marketing of goods and services using online digital platforms such as websites, email marketing, social media, search engine optimisation (SEO), online ads, mobile marketing and digital display ads to connect and interact with existing and perspective customers and to ultimately increase brand awareness and sales.
Why is DIGITAL MARKETING
We live in a digital age, the fact of the matter is that people are constantly engaging with friends, family, colleagues, services, businesses and brands on a daily basis. We are becoming ever dependant on technology and often use it to ask all sorts of questions and queries.
Digital Marketing is extremely important, not just because of its repaid growth but also because it is the future of marketing, traditional marketing does have a role to play, however, it is becoming less and less important!
1. Cost Effective
Digital marketing is far more cost effective than traditional methods This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.
2. Connect with Customers
Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.
3. MOBILE FRIENDLY
Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. 91% of adults in the US alone always have their mobile devices within reaching distance and regularly use them to browse the internet. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.
4. generate a Higher ROI and sales
By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be.
5. Track a Customer’s Journey
Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behaviour. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.
6. Increased Conversions
If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates.
7. Encourage Social Media Engagement
If you want your company to grow, you can acquire new clients using various social media channels. Make sure always to target your customers based on their interests, ages and country. This way, you will be able to better interact with them and encourage engagement through digital media.
8. Get More Likes and shares
Some people underestimate the importance of social media as part of their digital marketing campaign. The more “Facebook likes” or “tweets” you get, the more your company can grow and build trust and credibility with your customers. It can also bring traffic to your website if you use these channels to inform your followers about discounts, new products, blog posts and company news, etc.
9. Get Ahead of Your Competitors
Most business have already given up traditional advertising methods and focus instead on Google Adwords, SEO or Social Media. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. But, you can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.
10. Earn People’s Trust
Digital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook or Twitter could make or break your business.